Head to head
A direct, no-fluff comparison: specs, pros and cons, pricing, and the scenarios where each one earns its keep.
| Sony A7 IV | Tamron 28-75mm f/2.8 Di III VXD G2 | |
|---|---|---|
| Price (USD) | $2499 | $899 |
| Our rating | 4.7/5 | 4.6/5 |
| Category | cameras | camera-lenses |
| Pros | 4 | 3 |
| Cons | 3 | 2 |
Pros
Cons
Pros
Cons
Inferred from each camera's pros and review focus. Treat as a starting point, then read the full reviews for nuance.
It depends on what you shoot. Sony A7 IV scores 4.7/5 in our review, while the Tamron 28-75mm f/2.8 Di III VXD G2 scores 4.6/5. See the spec table and use-case breakdown above for our verdict.
Sony A7 IV sells around $2499, and Tamron 28-75mm f/2.8 Di III VXD G2 around $899. The Tamron 28-75mm f/2.8 Di III VXD G2 is the cheaper of the two.
Both are capable, but beginners usually do better with whichever has the simpler interface and more forgiving autofocus. Read the "Winner by use case" section above for our specific call.
Only if the gap in features you actually use is wide. If you already own one, the marginal upgrade is rarely worth the cost unless a specific shortcoming is blocking your work.
The Osmo Pocket 4P is worth buying in 2026 if you shoot handheld video and live outside the United States. It is the first Osmo Pocket with two lenses — a 1-inch wide camera and a 60mm f/1.8 telephoto — on a three-axis gimbal in a 230g body, and it runs around $700 (£529 / €599). US buyers face a real problem: DJI does not sell it there, so American listings are imports at inflated prices.
Magnetic lens mods, longer battery, and the same rugged 5.3K image. GoPro's most refined Hero yet.
40MP, IBIS, and a fixed 35mm-equivalent lens in a camera the size of a paperback. There's a reason the waitlist is six months long.